Brands with Heart by Monotype and Lippincott
Institutions generally communicate to declare, to preach, to sell; yet, humans communicate to connect with each other, to learn, to question, to speak from the heart. After many decades spent polishing their appearances, brands are embracing their human side and learning to connect in truly authentic ways.
One of the best ways for a company to communicate its true self is through the written word.
The Brands with Heart Collection includes:
- An introduction to Human Era branding from the experts at Lippincott
- Behind the scenes look at the process of rebranding Southwest Airlines
- Details in Southwest Airlines’ typography that embody their personality
- A curated collection of typefaces for speaking with heart